Create Tool:
Create Time:1970-01-01 08:00:00
File Size:643.94 MB
File Count:26
File Hash:733088b6dcef1dd25164c79123410bae9a3f6cad
| 03. Defining the Brand/03_03-Deciding on what to brand.mp4 | 32.72 MB |
| 06. Communicating the Brand Internally/06_01-Identifying the internal channels.mp4 | 32.41 MB |
| 05. Expressing the Brand Identity/05_01-Developing the brands name.mp4 | 31.64 MB |
| 03. Defining the Brand/03_05-Identifying the brand personality.mp4 | 31.18 MB |
| 03. Defining the Brand/03_02-Creating brand drivers.mp4 | 30.75 MB |
| 03. Defining the Brand/03_01-Identifying your core values and purpose.mp4 | 30.32 MB |
| 05. Expressing the Brand Identity/05_02-Creating the brands look and feel.mp4 | 28.55 MB |
| 07. Communicating the Brand Externally/07_04-Creating branded spaces and environments.mp4 | 28.46 MB |
| 07. Communicating the Brand Externally/07_02-Expressing the brand in digital and social channels.mp4 | 28.36 MB |
| 03. Defining the Brand/03_04-Designing your brand architecture.mp4 | 27.40 MB |
| 04. Positioning the Brand/04_03-Developing your brand promise The value proposition.mp4 | 27.14 MB |
| 06. Communicating the Brand Internally/06_03-Linking the brand to product and service design.mp4 | 26.49 MB |
| 02. Understanding Branding/02_01-What is a brand.mp4 | 25.29 MB |
| 07. Communicating the Brand Externally/07_01-Identifying the external channels.mp4 | 24.55 MB |
| 09. Conclusion/09_01-Next steps.mp4 | 24.31 MB |
| 08. Measuring Brand Performance and Value/08_01-Understanding brand performance.mp4 | 24.04 MB |
| 02. Understanding Branding/02_03-Understanding the branding process.mp4 | 23.47 MB |
| 04. Positioning the Brand/04_02-Understanding your customers beliefs.mp4 | 22.86 MB |
| 08. Measuring Brand Performance and Value/08_02-Managing brand equity.mp4 | 22.29 MB |
| 05. Expressing the Brand Identity/05_03-Creating the brandpromise touchpoints.mp4 | 21.19 MB |
| 04. Positioning the Brand/04_01-Identifying your customers.mp4 | 20.83 MB |
| 07. Communicating the Brand Externally/07_03-Expressing the brand through packaging.mp4 | 20.54 MB |
| 06. Communicating the Brand Internally/06_02-Creating the brand book.mp4 | 16.01 MB |
| 01. Introduction/01_02-What you should know before watching this course.mp4 | 15.46 MB |
| 02. Understanding Branding/02_02-Understanding why brands are important.mp4 | 14.62 MB |
| 01. Introduction/01_01-Welcome.mp4 | 13.06 MB |
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