Lynda - Creating An Effective Content Strategy For Your Website - TorrentBank

File Name:Lynda - Creating An Effective Content Strategy For Your Website

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Create Time:1970-01-01 08:00:00

File Size:231.28 MB

File Count:26

File Hash:d96e441cd27431f50346e005da91ba3634739c55

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05. Managing Publishing Options/05_02-Doing content marketing on social media.mp4 14.73 MB
04. Choosing the Best Medium for Each Message/04_01-Appreciating the value of text and images.mp4 14.68 MB
05. Managing Publishing Options/05_03-Managing user-generated content.mp4 14.10 MB
02. Getting Started with a Content Strategy/02_04-Creating a content inventory.mp4 14.00 MB
05. Managing Publishing Options/05_04-Optimizing content for mobile devices.mp4 11.72 MB
05. Managing Publishing Options/05_01-Keeping up with blogs and newsletters.mp4 11.33 MB
04. Choosing the Best Medium for Each Message/04_05-Making the most of PDFs.mp4 10.74 MB
06. Gathering Feedback/06_02-Using AB and multivariate testing and analytics.mp4 10.65 MB
03. Managing Content Production/03_05-Creating metadata.mp4 10.64 MB
06. Gathering Feedback/06_01-Creating surveys and polls.mp4 10.49 MB
02. Getting Started with a Content Strategy/02_02-Using interviews or questionnaires to identify content needs.mp4 10.38 MB
02. Getting Started with a Content Strategy/02_03-Identifying your target audience.mp4 10.07 MB
03. Managing Content Production/03_01-Developing a content matrix.mp4 9.99 MB
04. Choosing the Best Medium for Each Message/04_03-Explaining complex concepts with infographics and animations.mp4 9.45 MB
01. Introduction/01_01-Welcome.mp4 9.41 MB
04. Choosing the Best Medium for Each Message/04_06-Using interactive forms.mp4 8.80 MB
03. Managing Content Production/03_04-Working with information architects and wireframes.mp4 7.27 MB
04. Choosing the Best Medium for Each Message/04_02-Using video to make content more compelling.mp4 7.03 MB
02. Getting Started with a Content Strategy/02_05-Creating a content gap analysis.mp4 6.26 MB
02. Getting Started with a Content Strategy/02_01-Setting clear goals and managing client expectations.mp4 6.22 MB
03. Managing Content Production/03_03-Establishing an editorial calendar and process.mp4 5.11 MB
03. Managing Content Production/03_02-Creating a style guide.mp4 4.36 MB
04. Choosing the Best Medium for Each Message/04_04-Using timelines to give context over time.mp4 3.84 MB
01. Introduction/01_02-Using the exercise files.mp4 3.63 MB
07. Conclusion/07_01-Next steps.mp4 3.34 MB
01. Introduction/01_03-Understanding content strategy.mp4 3.01 MB
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